Nowadays there is willingness for mainstream media to engage the debate about what should be done with international drug policy. Even the BBC is keen to present a balanced debate, inviting reformed celebrity drug ‘addicts’, self-confessed ‘medical’ users of cannabis and self-professed experts to discuss how prohibition created a paradox of consequences of harms across the globe. From Glasgow estate junkies using heroin contaminated with anthrax, to the killing fields of Mexico’s turf wars over the cocaine trade, it’s now acceptable to argue to de-criminalise, regulate or legalise so-called illicit drugs. I say ‘so-called’ because all these expressions such as ‘War on Drugs’, ‘illegal drugs’ and de-criminalising/regulating drugs are examples of transferred epithets obviously applying to the trade and possession of drugs, that is human action, not drug action. I will say more later on why the de-personalising language of this discourse is problematic; it is significant to point out that the law controls persons with respect to drugs, not drugs with respect to persons. When we think of a war on people, it seems unconscionable to talk about winning it, its unjust and unconscionable; the various punitive policies are arbitrary.